Project D announces UKs first doughnut festival
Published On Friday 23 Jun 2023 by Sticky Beak
See Recent News Articles
The rising star of the UK doughnut industry is to host the nation’s first doughnut festival – dubbed ‘Glaze-tonbury - next year.
Project D, the UK’s fastest-growing doughnutbrand, has announced that it will stage its mouth-watering event, featuring live bands, activities and celebrating “all things doughnut”, at an undisclosed venue in summer 2024.
The company is keeping the potential music line-up a closely guarded secret, refusing to confirm rumours that it may feature the likes of The Sweet, The Jam and Sugababes.
Fans will certainly be hoping to hear songs including ‘Doughnut Stop Believing’, ‘Hole Lotta Love’ and ‘Everything I Dough, I Dough It For You’.
Tickets for the event are yet to go on sale, though the firm will be supplying free tickets to any member of the public that invests at least £50 in its current crowdfunding campaign.
The baker launched a £400,000 online crowdfund campaign on Crowdcube last month as part of plans to quadruple its £3m turnover within the next three years.
Max Poynton, co-founder and marketing director of Project D, said: “If you like doughnuts, this festival will surely ‘sprinkle’ a little joy into your summer next year.
‘You should certainly ‘ring’ the date in your calendar as soon as we announce it. It’s definitely something Homer Simpson would approve of!’
Max said that, with doughnuts hitting ever-increasing heights in popularity, Project D hoped that the UK’s first doughnut festival would eventually become an annual event.
“It’s the first time that the UK will have celebrated all things doughnut in a festival solely dedicated to the nation’s favourite sweet treat,” he said. “But it’s what many of our loyal customers and social media followers have been asking for.
“And we’re hugely excited about delivering a festival that some have already dubbed ‘Glaze-tonbury’!”
The festival, inspired by similar events in the US and Australia, will include doughnut tasting stations, a doughnut eating competition, doughnut-inspired fancy dress and doughnutmasterclasses with Project D’s own creative director Matt Bond.
There will also be food and refreshment outlets featuring many of Project D’s joint collaborations, including a 3,000-calorie doughnut burger that hit the headlines in national newspapers and radio stations last year.
Project D has grown to become the UK’s biggest doughnut sensation in just five years since former school friends Max Poynton, Matt Bond and Jacob Watts launched the firm from a kitchen table in 2018.
It has since moved into a purpose-built, 11,000 sq ft bakery capable of churning out up to 17m doughnuts a year.
The company’s crowdfunding campaign, which is already close to raising its initial target investment despite not yet being fully opened to public investors, is likely to be expanded to allow even quicker growth than originally envisaged.
And people who invest at least the minimum qualifying amount of £50 will be eligible to receive a free ticket to the UK’s first doughnut festival. Other doughnut fans are urged to keep an eye on Project D’s website (www.projectdoughnut.co.uk) for future announcements on the date and venue of the festival.
In its relatively short existence, Project D has collaborated with many global heavyweight brands such as British Airways, Brewdog, Amazon, Sainsbury’s and Coca-Cola.
Anyone interested in finding out more about the firm’s crowdfund investment opportunity should visit https://www.crowdcube.com/companies/project-d/pitches/lO0WBZ
| The Peacock At Owler Bar Near Sheffield, To Be Refurbished & Reopened By Longbow Before Christmas Longbow Venues, owned by Peak District hospitality entrepreneur, Rob Hattersley, will be taking on The Peacock at Owler Bar Read The Article | |
| Croots Farm Shop in Derbyshire wins two accolades in the Great British Food Awards The farm shop near Duffield scooped a silver medal for its dirty brisket burger in the burgers category and a bronze medal for its lamb and mint Read The Article | |
| Visitors flock to Derby's Cathedral Quarter Hotel after new owners take over New management at one of Derby’s major hotels has revealed that business is “extremely good” since they bought it in May. Read The Article | |
| All we want for Christmas ... is a curry Diners in Derbyshire are planning on swapping their Christmas turkey for chicken tikka this festive season after a recently refurbished Indian restaurant revealed it is almost fully booked. Read The Article | |
| Derby's newest Indian restaurant thanks the city after a thousand diners flock to try it out Management at Derby's newest Indian restaurant say more than a thousand diners have visited since it opened. Johns Geo and his friends Read The Article | |
| Why this gin-ius metal bottle captures the spirit of upstart Guerrilla Chicken An upstart Derby distiller which sells its vodka and gin in distinctive eco-friendly reusable metal bottles has picked up a host of awards at two prestigious spirit Read The Article | |
| Piccalilli Opens Its Doors in Nottingham A New Neighbourhood Dining Spot Celebrating the Best of British Flavours. Dan Coles, celebrated chef and Nottingham local, has opened the doors to his first solo venture Read The Article | |
| Best Santa In The Peak District Is Flying Back For Afternoon Tea The Maynard and The George Hathersage, both owned by independent hospitality group, Longbow Bars & Restaurants, have announced that Father Christmas will Read The Article | |
| Restaurant At 1650 Set To Relaunch With New Head Chef And 7-Course Tasting Menu Ye Olde Bell's Restaurant 1650 is set to relaunch this October with new Executive Chef, Terry Phillips at the helm. Terry joins the award Read The Article | |
| New Restaurant, Hemisphere, Opens Soon In West Bridgford, Nottingham Nottingham's renowned chef, Paul Thacker, finally opens his own restaurant, making it an unmissable addition to the West Bridgford food scene. Read The Article | |