Derbyshire bakery launches celebrity-inspired crumbles
Published On Tuesday 6 Aug 2019 by Sticky Beak
See Recent News Articles
A Derbyshire family bakery has taken inspiration from a top London hotel with the introduction of a new range of crumble-topped fruit pies.
Having introduced its first rhubarb crumble pie in the spring of 2019, Stacey’s Bakery, which has branches in Ilkeston, Eastwood and Heanor, has added three new flavours to its range.
In addition to the original rhubarb crumble pie, customers can now enjoy apple and cinnamon, red cherry and strawberry versions - and, having consulted his fellow bakers at Stacey’s HQ in Ilkeston’s South Street, David Stacey, MD and Great Grandson of the bakery’s founder, is confident that the new pies will sell in big numbers.
He said: “It all started back in March when I was speaking to one of the bakers here at Stacey’s. He used to work at a very fancy hotel in London where stars like Tom Cruise might stay and where rooms for the night could cost well in excess of £10,000.”
“He said one of the things that used to sell really well was a simple rhubarb tart with a crumble topping, so we thought we’d give it a go and the results since then have been amazing.”
The bakery, which bakes and decorates everything by hand to recipes that have been in the family for generations, says sales of its mini crumbles have outstripped its traditional fruit pies by around four to one. One of the reasons its customers keep coming back is that they want something more interesting than supermarkets can provide, so expanding the crumble range seemed like a very natural move to David.
He said: “Aside from the crumble top, the big difference is the fact that these crumbles are a bit more decadent. For instance, while our traditional strawberry pie filling uses a two-third apple base, the crumble pies use a 100% strawberry filling. That makes these crumbles just that bit more special and I’m sure our customers are going to love them.”
As for the price, David is confident that his new crumbles offer great value for money: “These crumbles might be inspired by London’s best hotels but we know who we are and what we do.
“Our customers come to us because they want a special treat from an authentic family baker, so we’re trying to give them something back by pricing our crumbles at just 50p. I reckon that’s pretty good value for a taste of the high life!”
For more information, visit www.staceys-bakery.co.uk
| Derby Indian restaurant 'spices up' Easter treats for kids Nicco Restaurant & Bar is among a number of Derbyshire businesses helping parents cut the cost of entertaining their kids this Easter. The popular Pride Park-based Indian restaurant Read The Article | |
| Fresh New Flavours at Successful Cafe A successful Derbyshire cafe and deli is evolving its menu with exciting new brunch and deli options to keep up with customer demand. Read The Article | |
| The Original Bakewell Tart - Now With A Chocolate Twist For Easter The Bakewell Tart Shop, home of the one and only original Bakewell Tart recipe, is delighted to launch its special Easter Iced Cherry Bakewell Tart – topped with a chocolate mini egg instead of the traditional cherry. Read The Article | |
| The Cupola Wins Prestigious Best New Business Award Recognising Outstanding Contributions to Tourism The Cupola, an independently owned and family-run establishment in Stoney Middleton, with a restaurant, educational visitor Read The Article | |
| Bottoms up as Derby brunchers prepare to welcome city's first evening soiree A restaurant famed for its unique bottomless brunches has just served up its 75,000th glass of fizz and is launching the city's very first evening soiree Read The Article | |
| The Dovecote Restaurant At Morley Hayes Reopens Following Stunning Refurbishment The award-winning Dovecote Restaurant at Morley Hayes has officially reopened following an extensive refurbishment that promises Read The Article | |
| Spring In Our Step! - Award-Winning Fischer's Embraces A New Chapter Of Exciting Opportunities. We are excited to share some fantastic news that has brought a real spring to our step. We have once again received prestigious recognition Read The Article | |
| Live Music, Cocktails & Community Vibes: Barca at Casa Hotel Launches Weekly Music Nights As demand continues to grow for experience-led nights out and authentic local entertainment, Casa Hotel is answering the call. Read The Article | |
| Longbow Venues Celebrates Recognition At The Publican Awards 2025 - Derbyshire's Only Finalist Longbow Venues, an independent hospitality business based in the Peak District, is thrilled to announce its recognition at The Read The Article | |
| Mayor of the East Midlands to Open New Cafe at Crich Tramway Village Claire Ward, Mayor of the East Midlands, will be officially opening the new café at Crich Tramway Village, home to the National Tramway Museum on Saturday 5th April. Read The Article | |